Data Classification may be the biggest opportunity of our time! Okay, that is a slight exaggeration, I’ll admit, but advanced business classification is indeed a topic with explosive potential.
Consider this – both your customers and suppliers may exhibit similar behaviors, but identifying those commonalities is difficult. Of course, you have classifications like customer type, industry, primary location, or other attributions provided by your ERP/CRM system. But that’s usually where it ends. It begs the question: are all distributors alike? Not to mention the list of options is different between your 5+ enterprise systems.
With Machine Learning (ML), we are identifying infinite new ways of classifying our clients’ data to uncover new insights and opportunities, and it all starts with great data enrichments. Having the key features identified and prepped for ML classification is critical.
Marquis Data recently released Business Mastering as part of the Marquis IQ platform, which comes with automated customer and supplier name cleanup. Business Mastering magically finds and removes duplication and enriches the data with information from multiple 3rd-party data sources, and much more. You no longer need to manually scrub 10k, 20k, 50K+ customer and supplier names; we’ll do that for you in seconds. With Marquis IQ, you can stay focused on leading your business.
Go beyond (way beyond) your traditional data warehouse— it’s time to take your analytics to the next level.
